Markup Calculator
Calculate selling price from markup % or find markup % from a selling price.
Note: Results are estimates for educational purposes only. Consult a qualified professional before making financial decisions.
How to use
- Enter your cost — what you pay for the product.
- Choose a mode: Enter markup % to get the selling price, or Enter selling price to find the markup %.
- In markup % mode, enter the markup percentage you want to apply.
- In selling price mode, enter the price you want to charge.
- Click Calculate to see the selling price, profit, markup, and margin.
When people use this
- Setting retail prices from wholesale cost.
- Finding how much markup is built into an existing price.
- Comparing markup vs margin for different pricing strategies.
- Estimating selling price for a contractor's quote or service fee.
Examples
Markup mode. Cost $40, 50% markup gives a selling price of $60, profit of $20, and margin of 33.33%.
Price mode. Cost $40, selling price $70 gives markup of $30, markup % of 75%, and margin of 42.86%.
High markup low margin. Cost $10, selling price $50 gives 400% markup but only 80% margin — markup and margin are not the same thing.
Frequently asked questions
What is the difference between markup and margin?
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50% markup equals a 33.3% margin.
When should I use markup mode vs price mode?
Use markup mode when you know your cost and the markup you want to apply. Use price mode when you know your cost and the selling pr... [truncated]
Is markup the same as margin?
No. Markup is profit as a percentage of cost (what you add on top). Margin is profit as a percentage of the selling price. Adding 50% markup equals a 33.3% margin.
What if I enter a selling price lower than cost?
The result shows a negative markup and negative margin, meaning you would be selling at a loss. The calculator still shows the numbers so you can see by how much.